Starter: test the waters
A small set of videos around one product and one angle. This suits a brand that has not worked with a creator before, or wants to see how UGC performs before committing.
- A few short videos
- One hook concept with a couple of variations
- One round of changes
- Standard usage rights for organic posting
Standard: a campaign
A larger set of videos across more than one angle or product, with a wider range of hooks to test. This suits a launch or a seasonal push.
- A larger set of videos
- Several angles and hooks
- Versions cut for Reels, TikTok and Shorts
- Usage rights that can include paid ads, agreed in writing
Ongoing: a monthly plan
A steady number of videos each month so your channels keep moving. This suits brands that want consistency without hiring a team.
- A set number of videos each month
- A shared content plan reviewed monthly
- Priority scheduling
- Rights and terms set for the length of the plan
How to choose
If you are unsure, start with the starter shape. If you already know what works and want volume, standard or ongoing makes more sense. Tell me your goal on the form and I will suggest one.