What UGC means when you hire me
UGC stands for user-generated content. For a brand, that means video made by a creator in their own voice, filmed on a phone or a simple camera setup, and delivered to you to use. It is not me posting to my audience on your behalf. It is content for your account, your ads and your product pages.
I write the hook, film it, edit it and send it to you in the formats the platforms expect. You tell me who the customer is and what you want them to feel or do. I take care of the rest.
What I make
- Product demo and how-to videos that show the product being used
- Unboxing and first impression videos
- Try-on, haul and get ready with me style content
- Testimonial style videos in the first person
- Short ad-ready clips with a hook in the first seconds, cut for Reels, TikTok and YouTube Shorts
- Lifestyle b-roll you can reuse across your site and socials
How a UGC project works
We start with a short call or message thread about your product, your customer and where the videos will run. I send you a simple plan: the angle, the hook ideas and the shot list. After you approve it, I film and edit. You review the videos, ask for a round of changes if you need one, and then I deliver the final files.
Usage rights are agreed in writing before filming, so you know exactly where and for how long you can use the content. If you plan to run the videos as ads, tell me up front, because that affects how the rights are written.
Why a Los Angeles creator
Being based in Los Angeles means I can film in person for brands in the area, from a quick product shoot to content at your shop, restaurant or event. If you are elsewhere, I can work from products you ship to me.