What usage rights cover
- Where: your own social accounts, website, email, marketplaces, in-store screens, paid ads
- How long: a set number of months, a year, or longer
- Where in the world
- Whether you can edit or cut down the video
- Whether the face and voice of the creator can be used in paid ads
Organic versus paid
Posting to your own page is the narrowest use. Running a video as a paid ad reaches more people and usually carries a wider right, which is quoted accordingly. If you might run an ad later, say so up front or ask how to extend it.
Put it in writing
A simple agreement that lists the rights, the term and the payment is enough for most projects. This guide is general information, not legal advice. For anything large, have your own lawyer read it.
Extending later
If a video does well, you may want to keep using it after the term ends. Agree how an extension works at the start, so you are not renegotiating while a campaign is live.