Ten ideas you can film this week
- A day in the life of the business
- Meet the owner: why you started
- How it is made, from start to finish
- The most asked customer question, answered in 20 seconds
- A customer story, with permission
- A mistake people make and how to avoid it
- Behind the scenes of an order
- Before and after
- A tour of your space
- What is new this month
Start with a hook
The first line decides whether someone keeps watching. Say the interesting thing first. For example: instead of "Hi, we are a bakery", start with "This is what 5 am looks like at a bakery."
Plan a month in one hour
Pick three themes, write four ideas for each, and film in batches. A batch of videos filmed on one day can be posted over weeks. That is how small teams stay consistent.
When to get help
If you want to keep running your business and still post steadily, a creator can plan, film and edit the videos for you. That is the work I do for brands in Los Angeles.